One cool collectible and drinkable gift for your Holiday gifting.
A 2 bottle collectible gift set containing a reserve red and reserve chardonnay by Cuvaison, branded in gorgeous packaging. Andy Warhol was commissioned by Cuvaison to develop the artwork for labels and packaging back in the 80's and is finally being released for the first time.
WARHOL MET THE CHALLENGE
It was the early 1980s, the scene, a dinner party in Heerbrugg, Switzerland, hosted by Alexander Schmidheiny -- who two years before had bought Napa Valley's Cuvaison winery. Proudly opening a bottle for an American guest, Pop artist Andy Warhol, Schmidheiny asked: "What do you think?" Warhol replied, "What a lousy label!"
Schmidheiny's wife and partner, Christina, recalled that Warhol accepted a challenge to design something better. But somehow the resulting 50+ labels were mostly forgotten in a drawer until now.
Andy’s cultural legacy lives on through his artworks and the works of The Andy Warhol Foundation. This product is produced under a license from The Andy Warhol Foundation for the Visual Arts, Inc., a New York not-for-profit corporation that promotes the visual arts. Proceeds the foundation receives from licensing projects such as this contribute to the foundation’s endowment from which it distributes grants. For more information, please visit www.warholfoundation.org.
POLAROIDS TO LABELS
Andy Warhol was a leading figure in the visual art movement known as Pop art. In the 1950s, he began using photographs first for reference and later as art. Commissioned by Cuvaison in the early 1980s, Warhol took Polaroids of grapes in a variety of patterns to create over 50 unique silkscreen prints for Cuvaison labels.
Now, 35 years since this commission, we are thrilled with the opportunity to bring this unique and rare body of art to Andy Warhol fans, fine wine connoisseurs and art lovers. The hand-selected images displayed on each wine label and collector's box embody the depth of Warhol's original artwork and feature his distinct design aesthetic. This collection of three releases expresses Warhol's immense artistic talents, and it is with great excitement that we share this first release with you.
"While the Foundation has had the privilege of working with many brands including Dior, Dom Perignon, Perrier and Absolut, among others, Andy Warhol x Cuvaison is uniquely authentic because Warhol himself created the artworks used for the project with the intention that they be considered as labels for Cuvaison. The Foundation is delighted to work with Cuvaison to finish what Andy started."
-Michael Dayton Hermann, The Andy Warhol Foundation for the Visual Arts, Inc.
SERIES ONE | ANDY WARHOL BY CUVAISON
We are proud to offer this first release in a series of three. The collector's box includes exclusive wines from our two Napa Valley estates: a Chardonnay from Carneros and a red Bordeaux blend from Brandlin Vineyard on Mount Veeder. Both the beautifully-crafted wines and collector's box feature original artwork created by Andy Warhol.
Artists strive to share their visions with a sensibility that is both unique and authentic. They do this by mastering the details of their craft so they can impart something original and timeless. In celebration of 35 years since Warhol took the challenge to design a label for Cuvaison, I have strived to create wines that are as unique and authentic as Warhol’s labels.
Collector's box Includes:
2014 Chardonnay, Carneros, Napa Valley
2014 Red Blend, Mount Veeder, Napa Valley
Carneros, Napa Valley
Our Warhol Chardonnay reflects the fine and countless details of farming, vinification, and the sensorial art of blending, barrel by barrel; to forge a Chardonnay that is quintessentially Cuvaison. A true tête-de-cuvée that boasts all the power, grace, elegance and longevity of our finest Chardonnay.
2014 Red Blend
Mount Veeder, Napa Valley
The art of blending uniquely hued varieties integrates the strengths of each to create this stunning and singular, age-worthy Red Blend. This wine intricately weaves hand-selected barrels of Cabernet Sauvignon (78%), Malbec (15%) and Cabernet Franc (7%).
- Steven Rogstad, Winemaker
All original artwork created by Andy Warhol exclusively for Cuvaison
First release in a series of three
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